About us

Blanc Snow Apparel started with a simple goal: to create technical outerwear that people truly enjoy wearing. Our journey began in Melbourne, Victoria, but we found our real test in the ever-changing Australian high country. 

Each season brought the same challenge: outer layers that were too expensive, bulky, or poorly suited for the unpredictable Aussie snowfields. Snow quickly turns to rain, winds whip across the slopes, and temperatures shift throughout the day. Despite the wide variety of outerwear available, finding something affordable, practical, and versatile was difficult. 

The Vision: Accessible Elite Performance 

Blanc Snow was founded by a passionate skier who loves exploring every slope. This passion for the mountains and desire for variety inspired our mission: to offer top-notch alpine and severe-weather protection while keeping a sleek, modern, and minimalist look. 

 Our approach wasn’t just about making cheaper gear; it was about reducing waste. We designed our business to focus on investing in reliable, world-class materials—like inovative proprietary membranes and durable YKK hardware—rather than heavy marketing costs and the history of established brands. 

We aim to provide high-value, elite-performing gear that competes directly in quality and materials with leading brands, but without the hefty price tag. 

Every part of our design reflects mountain knowledge. Our brand emphasizes technical excellence, refined design, and functional simplicity. 

We prepare you for extremes: Our gear supports not just core skiing but also backcountry touring, mountaineering, bike commuting, and urban exploration. 

We focus on the essentials: You primarily pay for material quality and engineering precision, ensuring reliable protection when you need it most. 

Rugged Elegance: Our design style is strictly technical, minimalist, and clean, allowing our gear to thrive in both high altitudes and busy cities.